Current:Home > FinanceWill Beyoncé's new hair care line, Cécred, cater to different hair textures? -InfinityFinance
Will Beyoncé's new hair care line, Cécred, cater to different hair textures?
View
Date:2025-04-13 20:46:31
Beyoncé's upcoming hair care line,ésnewhaircarelineCé Cécred, seems to be inclusive of many different hair types and textures.
In a new video posted to the Cécred Instagram account, a variety of men and women appear to be getting their hair treated with products from the brand, pronounced "sacred." Beyoncé's mom Tina Knowles also makes a cameo in the clip as shows off her hairstyling skills.
The clips shared to the brand's official Instagram begin with a man saying, "Today we're going to transform you. We're going to show you some magic that Beyoncé and the team have been working with."
The video features men and women of all shades with all different hair types, ranging from straighter hair and loose curls to tighter coiled textures, raving about the respective products while getting their hair done.
One woman says, "I've never tried anything like this before, and it's revolutionary", while showing over her straight, colored hair.
"It's good to find a product that can treat curly hair," said another as two women showed off their different curl patterns.
Beyoncé's hair care lineis just latest chapter in her long history of celebrating Black hair
Beyoncé first teased a hair care line in May, while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
Recently, the singer announced the official name and release date for the new line. Beyoncé has yet to give fans full product details. However, little by little, fans are getting a glimpse of what's in store.
Cécred will be available Feb 20.
What we know so far:Beyoncé announces highly anticipated hair care line Cécred
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (394)
Related
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- 'Zoey 101' star Matthew Underwood says he quit acting after agent sexually assaulted him
- Julia Fox Debuts Velveeta-Inspired Hair in Head-Turning Transformation
- Kylie Kelce dishes on Jason Kelce's retirement, increased spotlight with Taylor Swift
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- NC State men's run to Final Four could be worth than $9 million to coach Kevin Keatts
- Judges, witnesses, prosecutors increasingly warn of threats to democracy in 2024 elections as Jan. 6 prosecutions continue
- Maine’s trail system makes the state an outdoor destination. $30M in improvements could come soon
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Donald Trump has posted a $175 million bond to avert asset seizure as he appeals NY fraud penalty
Ranking
- In ‘Nickel Boys,’ striving for a new way to see
- Google to destroy billions of data records to settle incognito lawsuit
- Bucknell University student found dead, unrelated to active shooter alert university says
- Convicted killer Alex Murdaugh sentenced to 40 years in federal prison for stealing from clients and his law firm
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- An alternate channel is being prepared for essential vessels at Baltimore bridge collapse site
- Vermont advances bill requiring fossil fuel companies pay for damage caused by climate change
- Arizona names Pluto as its official state planet — except it's technically not a planet
Recommendation
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
Jerrod Carmichael's vulnerable chat with Tyler, the Creator about his crush goes viral
Jersey Shore’s Sammi “Sweetheart” Giancola Engaged to Justin May
Amid Haiti’s spiraling violence, Florida residents worry about family, friends in the island nation
The White House is cracking down on overdraft fees
March Madness live updates: Iowa-LSU prediction ahead of Caitlin Clark-Angel Reese rematch
Study finds racial disparities in online patient portal responses
Caitlin Clark 3-point record: Iowa star sets career NCAA mark in Elite 8 game vs. LSU