Current:Home > FinanceAdidas finally has a plan for its stockpile of Yeezy shoes -InfinityFinance
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-15 02:39:15
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (5)
Related
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Temporary ceasefire reached in Sudan fighting, U.S. says
- 'Dark Brandon' meme makes an appearance on Biden's new campaign website
- Robert Gates criticizes White House for being slow to approve weapons to Ukraine
- Sonya Massey's father decries possible release of former deputy charged with her death
- Mitch Landrieu is Biden's man to rebuild America and deliver broadband to millions
- People are trying to claim real videos are deepfakes. The courts are not amused
- Supreme Court sides with social media companies in suits by families of terror victims
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Salman Rushdie warns against U.S. censorship in rare public address 9 months after being stabbed onstage
Ranking
- Nevada attorney general revives 2020 fake electors case
- Russia targets Ukraine's capital Kyiv with exceptional missile barrage
- Codex Sassoon, oldest near-complete Hebrew Bible, sold at auction for $38.1 million
- Carrie Underwood's Biggest Fitness Secrets Revealed
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- 30 years ago, one decision altered the course of our connected world
- Alexis Ohanian Shares Rare Insight on Life With Special Serena Williams and Daughter Olympia
- A retired astronaut, a wealthy adventurer and two Saudi astronauts set for launch to space station
Recommendation
Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
Discovery of shipwreck off the coast of Australia solves 50-year-old maritime mystery
Ulta 24-Hour Flash Sale: Take 50% Off Too Faced, Crepe Erase, Smashbox, Murad, Bobbi Brown, and Clinique
Kelly Ripa Details Her Ludicrous Sex Life With Husband Mark Consuelos
A South Texas lawmaker’s 15
At least 20 dead in school dorm fire in Guyana, officials say: This is a major disaster
Radio Host Jeffrey Vandergrift's Wife Pens Heartbreaking Message on Her Pain After His Death
Harry Styles and Emily Ratajkowski Seen Kissing in Tokyo